A Midlands training company has launched a high-tech solution to
business leaders and sales executives who want to improve their
presentation skills.
The equipment records and analyses presentations and sales pitches
instantaneously and in more detail than ever before, and could put an
end to the massive cost of business lost through poor presentations.
And using internet technology, the equipment is capable of allowing
comment and analysis of a presentation by someone on the other side of
the world.
Named Discovery, the equipment consists of two synchronised video
iPod camera systems which film the presenter and the audience
simultaneously. Using wireless infra-red tracking, the Discovery follows
the presenter automatically, while instantly recording audience
reaction.
The recordings can be viewed for later analysis which covers
presentation delivery skills, voice tone, hand and head movements,
audience reactions and any other features relevant to the presentation.
The analysis tools can be customised for individual requirements.
Discovery has been launched by Lichfield-based company The
Presenter’s Handbook. Joint managing directors Ian Callow and Phillip
Adcock are experts in the field of presenter training, business
communications and psychology.
Phillip Adcock said the Discovery equipment turned every presentation
scenario – real or rehearsed – into an observatory which can be used to
hone presentation skills.
He said, “As businessmen we have all sat through presentations which
are truly awful, but very often the presenter doesn’t realise how bad
their presentation is and hasn’t a clue how to improve. This equipment
gives real-time analysis and has demonstrated startling results. A
company only needs to analyse how much it costs to engage in a business
presentation only to be unsuccessful in order to understand how valuable
it can be. If the success rate only improves by 10 per cent I can add a
small fortune to a company’s bottom line.”
“The equipment has a wide range of business applications, but the
most obvious are as a training aid for presenter training, staff
development or measurement of sales performance. The recorded material
can be replayed and analysed on demand.”
The Discovery was originally developed by Iris Connect, based at the
University of Sussex. It was originally envisaged as a tool for the
education sector, helping teacher development. Now trainers at The
Presenter’s Handbook have adapted it for business use.
Ian Callow and Phillip Adcock, as well as running the company, are
joint authors of The Presenter’s Handbook, which was published last year
as a guide for business communicators.